5 Reasons Video Marketing Is Crucial

In this age of constantly evolving technology, it can feel impossible to keep up. Kids in elementary school know how to code, new apps pop up everywhere you turn, and even your grandma has an Instagram account! 

While the rapid changes may seem overwhelming, there is light at the end of the tunnel: you don't need to hop on all the different media bandwagons. The one you do have to pay attention to in this competitive market? Video, of course! 

Metro will be your right-hand man (or woman, depending on which producer you work with!) throughout the video-creating process. We take your need--whether that is a corporate overview video, new product demo, marketing outreach tool, or anything in between--and transform your ideas into a high-quality, powerful video.  

So why video? Well...


1. It reaches a wide audience.

55% of people watch a video online every day. That's a whole lot of people you could be reaching by adding video to your website or social media accounts. In addition, companies using video enjoy 41% more web traffic from searches than non-users.


2. It gets shared.

Static images or text can be intriguing, but nothing captures the audience's attention quite like something that actually moves. Social video generates 1200% more shares than text and images combined.


3. It's what customers want.

Four times as many customers would rather watch a product video than read about it. Companies that lack videos could potentially be seen as outdated or inefficient (yikes!) by consumers. The same goes for companies who feature low-quality or old videos on their site.


4. Money, Money, Money.

Businesses using video grow company revenue 49% faster year-over-year than organizations without video. Reports have shown that shoppers who viewed product videos were 144% more likely to add to items to their cart than other consumers.


5. simply put...It's a big deal.

It is estimated that by 2017, video will take up 69% of consumer Internet traffic. It's expected to grow even more in 2018. 

Don't have a video or working with footage that's outdated and ineffective? Don't worry, Metro's got you covered. We have experience producing videos for a variety of clients from a wide range of industries. Visit our website for more information!


Sources: 1, 2, 3.