It's that time of year again...holiday music is playing on the radio, the smell of Christmas trees is in the air, and according to Facebook posts, people are complaining about Starbucks cups and the blob-like appearance of Christmas tree Reese's.
In case you need help figuring out what to ask Santa for this year (besides world peace and a lifetime's worth of good hair days), I've compiled a list of the top 5 reasons a video, produced by Metro of course, should be on your list.
1. To Engage & Attract Consumers
You could have the best business in town, but if you're not engaging and attracting both repeat and new consumers, you won't reach your full potential. According to researchers, one minute of video is worth 1.8 million words, and seven out of ten people view a brand in a more positive light after viewing an organization's video content. Metro Productions can create or tailor your content for your brand or service in just the right way. Be heard through the noise: we'd love to chat with you and answer any questions you may have!
2. to get (& STAY) ahead of competitors
In order to stand out from the competition and satisfy your audience's needs in a rapidly changing marketplace, your company needs video: it's as simple as that. Cisco estimates that by 2017, video will account for 69% of all consumer internet traffic. Also, according to Cisco, "...the recent shift of online video has quickly become a key means for people to satisfy their information and entertainment needs. Small businesses that fail to include it in their internet marketing strategies will do so at their peril." That sounds super scary, but not to worry; we can help. We're experts, after all.
3. it's the gift that keeps giving
What better way to get more bang for your buck than investing in a video that you can use over and over again in a variety of settings? For example, a corporate promotional video can be posted on your business's website, shared through social media channels, shown to potential employees as a method of recruitment, and/or be an introductory step in a product demonstration video. Metro's high-quality videos stand the test of time and can be used year after year.
4. it'll showcase your professionalism
Instead of spending money on subpar marketing methods that make your business appear sad and amateurish, invest in the power of a well-made video. Your organization will be shown in its best light and, dare we sound like a high schooler, you'll look cool...which is all that matters in life, am I right? Finally, a chance to be part of the popular crowd! Allow Metro to transform your organization's marketing material from "ehh" to amazing!
5. they're fun
Okay, so this reason isn't exactly based on intense market research, but come on: who can argue with the entertainment value a good video can bring? It is the easiest way to tug at your audience's heartstrings or make them laugh. If you want a video that allows the viewer to form an emotional connection with the content, look no further than Metro! Not to brag, but our company is full of super hilarious, awesome employees, so getting to hang out with us while we produce your video is an added bonus.